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Challenges of Launching a New Business

Have you just launched your business?

Are your friends and family constantly asking for FREE services/products?

***Be wary of giving away free services/products***

Here are a few suggestions on what you can do:

Testimonials: In return for services/products your friends and family (F&F) can provide you with a testimonial. When you launch your business, most people do not know you or what you offer. Testimonials lend credibility to your business. Do not overlook this important step when building your business. After your F&F have written a testimonial….<next step>

Visibility: Post testimonial(s) on social media platforms; Facebook, Twitter, Instagram. YouTube….you can negotiate having their testimonial WITH your website, contact information and social media links posted 1x per day for 1 week; 2x per day for 4 days; 1x every other day for 3 weeks…it depends on you. This step will help to increase your visibility. It helps too if you add special offers to this post (not Free..just SPECIAL) to increase visibility and lead generation.

List Building: An introductory email from F&F to 5-10 people with a testimony raving about your services/products with a link to your website, social media links and contact information will help you build your email list.
This is very, very helpful when you are first starting out in your business.

Bartering: Does your F&F have a skillset/occupation that you can barter? For example, if they have a background in digital marketing, can s/he assit with a social media strategy or SEO optimization? Graphic designer? Can s/he assist with your website design? Administrative Assistant? Can s/he assist with streamlining some of your administrative processes or be your Virtual Assistant for a period of negotiated time?

Your time is VALUABLE! Your services are VALUABLE! Your products are VALUABLE! Be wary of friends and family, or anyone that fails to appreciate your value and the valuable things that you do.

Much love and success to you!!!

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Adrian Jefferson Chofor, the 'Confidence Coach' and Owner/Founder of Aspire2Inspire Transformational Practice LLC is the creator of the Aspire Life programs helping women learn to be confident and build self-esteem to reveal their true selves and live authentically. She helps women 'remove the mask' by learning self-acceptance, purpose, and loving their true selves to help them become the women they have always wanted to be!

Adrian is an international inspirational speaker, certified professional coach, and a top recommended professional quoted on several major networks; ABC, NBC, CBS and FOX. She is a published author in several books, including her #1 International Bestselling book 'Aspire to Your Greatness!' chronicling her own life from abused child, troubled teen, homelessness to world traveler and successful businesswoman. The powerful book was nominated for an Indie Author Legacy Award (IALA). Adrian is the host of the 'Aspire to Authenticity' show scheduled to debut on the RHG network April 22, 2019. It will be aired weekly on every Monday at noon PST time.

Would you like to learn more about Adrian, go here: or set up some time to speak with her to find out how you can build your confidence and authenticity to become the woman you have always wanted to be! go here:

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